Coming this Fall: 1-1/2 Day MFEA Conference -

Watch for more information!

*********

"Seven Sponsorship Steps for Weathering the Economic Storm"

presented by Sylvia Allen.

International Festival and Events Association (IFEA) 7-part webinar course

hosted by

Minnesota Festivals and Events Association,

St. Paul Festival Association and

the University of Minnesota Tourism Center

at

Holiday Inn Express Roseville

2715 Long Lake Road  Roseville  MN

You can attend any or all of the webinars by preregistering at no charge if you are a member or  if you sign up for MFEA membership at our website  www.mfea.net  - click on "Membership".

Seating for the webinar series is limited and registrations will be accepted in the order received.  RSVP to Randy Gutzmann at rwgutz@aol.com identifying which webinars you would like to attend:

*Step One* - Identifying the Signs of a Recession on Sponsorship- What does it Mean to Me?  June 4th


*Step Two* -  Two-Way Conversations: Event-Sponsor Partnerships to Maximize Sponsorship Return.  June 6th


*Step Three* - Creative Sponsorships for Challenging Times.  June 11th


*Step Four* - Adapting Sales Strategies for a Recession.  June 13th


*Step Five* - Adapting Sponsorship Marketing Strategies for a Recession.  June 18th


*Step Six* - Activating Sponsorship to Maximize Value and Return.  June 20th


*Step Seven* - Pulling It All Together-Review of Sessions 1-6 and Understanding How They All Work.  June 25th


We are beginning our MFEA membership drive "Half-Price for the second half of 2008" - Give us a try!

Questions - call or e-mail Randy Gutzmann

651-261-0028 or rwgutz@aol.com

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Workshops and Continuing Education

This is your resource for online articles, workshop listings, and a wide variety of useful information, geared with you in mind. Here are our current resources for continuing education:

Workshop

• Festival and Event Management I
• Festival and Event Management I Online
• Festival and Event Management II
• Festival and Event Management III

Online Articles

Coming Soon! If you have an article that you'd like to submit for posting on our website, please submit it to info@mfea.net. We would love your participation!
Festival and Event Management I
Dates: September 25-27, 2008
Location: St. Paul Campus - University of Minnesota
Registration: Early-Bird Registration: $289. After September 1, 2008: $309  Online Registration Information
Contact: More Info: Kent Gustafson, 612-625-8274 or 612-624-4947or kgustaf@umn.edu

Workshop Description 2007: This 3-day, 18-hour course covers:
Leadership & Volunteer Management
                 • Recognize diverse personality and leadership styles
                 • Learn the basics of volunteer coordination, recruitment and retention
 Planning & Organization
                 • Develop an effective team and committee structure
                 • Develop preliminary site plans
                 • Recognize the need for appropriate permits and contracts
Financial Management & Sponsorship
                 • Explore basic accounting methods and financial analysis techniques
                 • Apply purchase order, contract and agreement forms to your events
                 • Learn the basics of sponsorship

Register now
Festival and Event Management II
Dates: October 2-4, 2008
Location: St. Paul Campus - University of Minnesota
Registration: Early-Bird Registration: $289. After September 1, 2008: $309  Online Registration Information
Contact: More Info: Kent Gustafson, 612-625-8274 or 612-624-4947 or kgustaf@umn.edu

Workshop Description 2007: This 3-day, 18-hour course covers:
Crisis & Risk Management
                 • Design a comprehensive risk management program
                 • Deal with city and county officials on rules and regulations
                 • Examine details of event insurance policies
Sponsorship
                 • Design your event as a sponsorship platform
                 • Develop effective sponsorship campaigns and proposals
Marketing & Promotion
                 • Determine appropriate and viable target markets
                 • Incorporate market research into an overall marketing plan
                 • Formulate and implement a comprehensive marketing plan for the organization/event
                 • Build customer benefits into your event
                 • Forecast market potential (demand) for events

Festival and Event Management III
Dates: October 4, 2008 (afternoon)
Location: St. Paul Campus - University of Minnesota
Registration: Early-Bird Registration: $129. After September 1, 2008: $149  Online Registration Information
Contact: More Info: Kent Gustafson, 612-625-8274 or 612-624-4947 or kgustaf@umn.edu

Upcoming 1-1/2 Day Conference Fall 2008: will cover topics/issues of concern to the festival and events industry.

Workshop Presenters: To be determined

     

       Past topics have included
   • 2004 - Accessibility issues for Festivals and Events
        • 2003 - "The Holidazzle Parade: Responding to an Event Crisis"
   • 2002 - "Let's Go to the Fair" (Case analysis of the Hennepin County Fair)
   • 2001 - "Sponsorship"

Register for all three courses in Festival and Event Management (I,II,III):

            $707.00  or $767.00 after September 1, 2008   Online Registration Information

 

Festival and Event Management I Online
Dates: Online course: next session to be announced....
Location: Online
Registration:   Online Registration Information
Contact: More Info: Kent Gustafson, 612-625-8274 or 612-624-4947 or kgustaf@umn.edu

Workshop Description:
 
 

9760 103rd St N, Stillwater MN 55082

  
Phone  612-822-8770   •   Fax  507-267-4760    •   Email  info@mfea.net    •   Web  www.mfea.net